Mobile Ads Refresh Rate & Optimization -

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i'm looking add mobile ads using mopub.

in thinking , on activities place ads, i'm thinking more screen views = more ad refreshes = more cpm impressions

however mopub's guide emphasizes click throughs , asks not refresh ad often. think ad refreshes after timeout anyways. http://www.mopub.com/2011/10/12/how-to-optimize-your-mobile-ads-part-2-of-3/

i'm little confused approach mean less ad impressions. missing?

obviously i'm trying optimize ad placement profitability.

should refresh myself each activity & fragment load? or best reload less ?

thanks.

this trade off since higher ctr (click through rate) means higher ecpm (estimated cost per mille (impression)) ads. however, faster refresh, more ad impressions ctr drops ad there less screen time individual ad.

for banners, i'd 20-30s refresh rate optimal. know mopub, can set values lower 10, minimum around 10 seconds refresh rate.

you can run a/b test programmatically on mopub 2 subsets of users, 1 ad unit 20s , 1 ad unit 30s , see 1 performs better.

for mopub, can automatically set refresh rate editing ad unit in ui.


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